UK, Europe & USA
GBP 100K Revenue in Just 4.5 Weeks of Active Sending
How Cast UK landed their first placement through a completely automated outreach system.
The Challenge
Cast UK is a 20-year-old, mature recruitment business operating in supply chain and logistics - 75% retained. This is an established agency that had deliberately stopped chasing leads because the math didn't work.
1-5% lead conversion rate - Wayne tracked it over 20 years. Of 20 leads, they'd convert maybe one. That's 19 wasted time. That's why they stopped.
Abandoned lead chasing entirely - The team moved to relationship-based, retained business development. Manual lead chasing was killed as a strategy.
People hated it AND were bad at it - Experienced consultants (10-14+ years) are relationship builders, not data chasers. As Wayne put it: "Not only do they not want to do it, they're not very good at doing it."
Top-of-funnel gap - The business was excellent at converting relationships into retained clients, but had no scalable way to fill the top of the funnel.
Had the Talent Vault but couldn't leverage it for BD - Cast UK had built an internal system to showcase active candidates and jobs, but there was no automated connection between their candidate intelligence and their business development.
What We Built
We built a dynamic outreach system integrating their existing Talent Vault + job scraping:
Talent Vault integration - Their internal system that showcases active candidates and live jobs became the fuel for outreach. Instead of sitting passively, the Talent Vault now automatically generates candidate profiles for BD workflows.
Job scraping mechanism - Monitors the market for companies posting roles in Cast UK's verticals (transport, logistics, supply chain, procurement, operations).
Dynamic outreach workflows - When a relevant job signal appears, the system automatically pulls matching candidate profiles from the Talent Vault and triggers personalized BD outreach. The message isn't "we're a recruitment agency" - it's "we have THIS specific candidate for THIS specific role."
Funnel handoff - The system handles the top of the funnel (signal detection → outreach → initial response), then hands warm conversations to consultants who do what they do best: build relationships and convert to retained business.
Results
Revenue generated
Active sending time
Inbound inquiries
Expansion
Before & After
Pipeline
Manual BD
Reply Rate
1%
Meetings
Sporadic
What Cast UK Says
“We want to be able to capture this information, do something with it using technology to drag it down in the funnel so we can then start building relationships. And that's what we've not been able to do on scale and on mass... until now, until we met you.”
Wayne Brophy
Director at Cast UK
“Not only do they not want to do it, they're not very good at doing it.”
Wayne Brophy
Director at Cast UK
“We've actually made physical cash. We've made placements of an inbound inquiry that's come on the back of this work. We've converted that to retained business. We've placed that retained business. And we've invoiced the client.”
Wayne Brophy
Director at Cast UK
“November and December have been the highest two months of the year. And the highest two months of the last two years as well.”
Wayne Brophy
Director at Cast UK
Why This Matters
Cast UK proves that automation works for established, mature agencies - not just startups:
- Mature businesses benefit the most - 20 years of market knowledge + candidate assets + automation = massive competitive advantage.
- The "people hated it" problem is real - Senior consultants shouldn't be doing admin. Automation handles what they're bad at so they can focus on what they're great at.
- Revenue, not vanity metrics - GBP 100K invoiced and paid. Real business results that led to expansion across 5-6 additional brands.