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This article explores the 3 best website visitor identification tools for 2024 and offers tips on how to maximize their potential for your business.
In 2024, inbound-led outbound strategies, fueled by website visitor identification tools, are a hot topic in sales. Companies like RB2B have popularized this approach, thanks to viral content from founder Adam Robinson on LinkedIn. Identifying website visitors and leveraging that data for personalized outreach is no longer optional for sales leaders.
When a visitor lands on your site, there’s a good chance they’re looking for a solution you offer, especially if you’re not running broad ads that bring in irrelevant traffic. Visitors searching for service providers or products signal a golden opportunity for outreach.
To be upfront: It’s not a magic pill that turns every website visitor into a warm lead. Most of the tools identify around 20-30% of the traffic on your website. Still better than nothing, huh?
RB2B is the tool that helped drive the inbound-led outbound trend. Their freemium model makes it easy to start tracking visitors right in your Slack channel. However, RB2B only works with US-based traffic, which could be a limitation for some businesses.
RB2B identifies individual profiles, sending information such as name, LinkedIn profile, job title, and even their email to a Slack channel or a Clay table. This allows GTM teams to qualify leads, enrich profiles, and craft personalized messages before sending them into an outreach sequence.
We’re still doing this and are not planning to stop as it converts like crazy.
While RB2B shines for US traffic, it’s practically useless elsewhere. This is where Albacross steps in. Albacross works globally, identifying the company that visited your site, though it won’t provide personal details for privacy reasons.
Although it doesn’t give you individual profiles, you’ll know which companies are interested. From there, you can target decision-makers. Like a VP of Sales for sales tools or a CMO for marketing solutions.
Guess what comes in handy here? Right, Clay. Also here you can simply feed the identified companies into a Clay table via a simple webhook. From there you can qualify, enrich and find the people you are looking for. Then personalize the message and send them into an outreach sequence.
Et voila, you’re set up for great results.
A new player on the market, Vector combines the best of RB2B and Albacross into one platform. It identifies both personal and company profiles, giving you the full picture with no need for multiple tools. While it also has US traffic limitations for personal profiles, Vector is entirely free, making it a no-brainer to try.
Vector provides both personal profiles from the US and company data from everywhere, blending the features of RB2B and Albacross without requiring two subscriptions. It’s a one-stop-shop for businesses looking to engage visitors at all stages of the funnel.
I won’t repeat myself here and explain how it works. It works exactly as both of the above tools. Just in one tool.
When reaching out to identified visitors, subtlety is key. A phrase like, “I saw you visited our pricing page” will likely backfire. Instead, delay your outreach slightly and personalize your message based on the insights you’ve gathered without being too direct.
By using RB2B, Albacross, or Vector, you can uncover valuable leads visiting your website and turn those insights into personalized, effective outreach campaigns. While each tool has its strengths, it’s worth experimenting to see which works best for your needs.
Need help setting up these tools? Book a call with us, and we’ll guide you through building the perfect workflow for your team!
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